by Michael Shoer | Feb 11, 2019 | Blog
Most brands today covet exposure on social media and on reality TV. But sometimes, the brand story can “go South.” That’s literally what happened to one premium bourbon brand. That’s where Victory Spirits comes in. A few days ago, we began...
by Michael Shoer | Dec 3, 2018 | Blog
We’re developing a program that pairs notable local performers with local distillers, brewers and wineries that builds brand, drives traffic to increase retail sales and creates new opportunities to showcase brands at bars and restaurants with live...
by Michael Shoer | Dec 3, 2018 | Blog
Our involvement in the development of Black Water Barrels is multi-faceted. We provide ongoing business development and profitability advisory; We provide outsourced marketing strategy, creative and customer relationship development; We produce content for ongoing...
by Michael Shoer | Dec 1, 2018 | Blog
Our approach to marketing is about finding ways to gain mind share and thus, market share for your brand and your products. We’re digital by nature, creative by design and approach each client challenge with open ears, open eyes and a thirst for wowing with...
by Michael Shoer | Jun 1, 2018 | Blog
In the course of exploring the craft industry, we run into a lot of fun and fascinating people and brand names. Scofflaw is one of those words that have been adopted as a brand. Do you know where this word first came to be associated with adult beverages? Watch and...
by Michael Shoer | Feb 6, 2018 | Blog, Brand Acceleration
You’ve got a great story and a delicious product, a local distributor who believes in it and you’ve managed to grow to more than 1000 cases sold in your first year. You’ve got it all…. except for profitability and the additional capital, you...
