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Just the Help You Need Now

to create new revenue and profit streams

Pairing Experience with Innovation

Base spirit experience with a twist.

Our recipe combines knowing how and why it is done, with a passion for driving change with creative and innovative solutions. 


The Help You Need

Advisory, fractional or project services.

Drive Retail Sales

Strategy, Creative, Managed and Measured.

New fill or mature

More inventory and mash bills now available.

Invest in Bourbon

Finance Bourbon for 24, 36 or 48 months with IRR estimates from 66% to 125%.

Next Event

First Friday of each month

1:30 AM – 1PM ET

The global pandemic is causing distress which is creating opportunities for those with vision, resources, leadership and access to a network of experience and a network of drinks industry professionals.

Access to the experience you need to

Access to the experience you need to

Access to the experience you need to

Access to the experience you need to

Our partners and our experience network help spirits brands, producers, and suppliers identify, respond, and capitalize on new market dynamics and opportunities. 

Join Our Professional Experience Network

New ways to help and new ways to grow.

How can we help you?

You may be a start up who recently launched a new product and is now ready to expand into new markets and trade channels.
You may be a wholesale buyer with a need for quality bulk spirits at new fill prices, or mature inventory.

Backed by our curated network of trusted distillers, The Victory Spirits Marketplace offers access to high-quality bulk spirits, by the barrel or by the gallon.  

You may be a producer or emerging brand that can capitalize and grow quickly amid a changing competitive landscape.
You may be a brand owner (or acquirer) seeking guidance to help turn-around a distressed brand(s) to reposition and re-ignite.
You may be an established supplier, with fewer accounts who needs to pivot to capture new revenue in new markets.
You may be an investor looking for market alternatives with higher IROI.

Consider The Bourbon Bond Investment program that finances new fill bulk barreled bourbon and own the profits when it is sold to brands as mature product to be bottled.

Or you may simply benefit from an outside perspective to take a fresh look at your spirits related business for increased sales, distribution, direct to consumer pull.

This is also creating new business and investment opportunities for those who are able to act now.

While retail sales of liquor have spiked amid the Covid19 crisis, distilleries and their suppliers are severely impacted.

It’s estimated that up to 40% of smaller distilleries in the US will not survive, which creates an urgency for all brands to embrace digital activations, as we are leading with the launch of Joe Louis Bourbon.

See The Proof: Joe Louis Brand Dominates Competition

We all know that sales are what matter, but we also know that to introduce a new brand–especially in the crowded bourbon category–requires a critical volume of consumer engagement.

Victory Spirits Development is sharing third-party proprietary tracking reports as evidence that people are talking, responding and this brand has legs. (just like Joe).

The Latest from Victory Spirits

Read latest news

Judged The Best: Legends Wheated Bourbon

It's been in development for a decade.  When we first came across this start-up distiller in Georgia, we were impressed by the taste, color and luxurious finish.  How did they achieve this?  With patented technology that enable them to finish traditionally aged...

Protected: KY Bourbon Fund Q3 2020

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Distilled Data and Analytics

It takes more precise data and forecasting models in order to stay strong and ahead of others. Victory Spirits Development has committed to helping to define the path forward in association with a number of leading academic programs across the United States....

Drinks Professionals Networking

PROFESSIONAL NETWORKING 2021   Handshakes may be a thing of the past for a while, but that doesn't mean virtual networking should not be a personal and meaningful experience that establishes relationships, creates mutual success and new opportunities for those...

New Industry Influencer Episodes Monthly

DRINKS TANK was originally announced as a bi-monthly program to begin in January. We have made a change to base the production and release of new episodes on highlights and key takeaways from monthly DRINKS PROFESSIONALS NETWORK industry roundtables that begin in...

In The Spirit of Diversity

The new Victory Spirits formed the IN THE SPIRIT OF DIVERSITY Advisory Board to provide client brands with ongoing access to a variety of educated outside perspectives. This initiative evolved out of our work with @joelouisbourbon which is launching their product this...

Comeback Story

Everyone loves a great comeback story. This is one we’re helping to make happen.