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Year Seven · First Fridays since March 2020

DRINKS ProfessionalsNetwork

A monthly roundtable where distillers, brand owners, distributors, importers, buyers, brokers and the professionals who serve them trade intelligence, solve each other's problems and open doors, on a global industry basis. Free to join. Participation is priceless.

DRINKS Professionals Network, First Fridays, drinkprosnet.com
2020Launched in March
40+Recorded roundtables
MonthlyFirst Friday, 11:30 AM–1:00 PM ET
$0To join. Bring meaningful participation.
Why people keep coming back

Senior-level networking that actually works

Each session opens with introductions and a lead-off topic. After that, participants steer: questions, challenges, deals, war stories and introductions.

Relationships that last

Members have built brands, formed partnerships and made lifelong professional connections around this table.

Market intelligence, first-hand

Hear what distribution, consumption, bulk pricing and regulation look like this month from the people living it.

Leads and introductions

Ask the room. Introductions to co-packers, export partners, distributors, investors and buyers follow every session.

Global, focused on the US market

Participants join from across the US and abroad. Spirits, wine and beer professionals all have a seat.

Problems solved in the room

Control states, DtC shipping, airport retail, export routes, private label: someone at the table has been there.

Recorded, noted, followed up

Sessions are recorded, summarized with calls to action, and archived below so nothing said goes to waste.

Distillery ownersBrand ownersDistributors & wholesalersImporters & exportersRetail & on-premise buyersBrokersSales & marketing leadersCompliance & legalPackaging & productionInvestorsWine & beer professionals
Our story

Born from a proven model, built for the drinks business

Lead sharing and peer networking have long been the lifeblood of commercial real estate. Real Professionals Network built its reputation as the networking organization for that industry, with curated, conflict-free groups where professionals share leads and make introductions.

Michael Shoer helped develop the original concept as an advisor to RPN's founder. When the pandemic took handshakes off the table, that work led to the launch of the DRINKS Professionals Network in March 2020: a way for diverse industry participants to establish meaningful business relationships without geographic boundaries.

Six and a half years later the roundtable is still meeting on the first Friday of every month, and many of the faces from the earliest sessions are still at the table.

Created in partnership with Real Professionals Network, the professional networking organization for the commercial real estate industry. Hosted and produced by Victory Spirits.
  1. ConceptMichael Shoer advises the founder of Real Professionals Network on its peer-networking model.
  2. March 2020DRINKS Professionals Network launches on Zoom as handshakes disappear.
  3. 2021DRINKS TANK video episodes and monthly roundtable recordings begin.
  4. 2022–2025First Friday roundtables continue monthly, from craft distilleries to Kentucky, live.
  5. October 2026Relaunch for year seven: one registration covers every month, plus published session notes.
Next First Friday roundtable

Pull up a chair

 
11:30 AM – 1:00 PM Eastern · on Zoom ·
We're live now. Registered? Use the join link in your confirmation email.
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How a roundtable runs

  1. Welcome and introductions, new faces first.
  2. A lead-off topic from the moderator or a member.
  3. Open floor: questions, challenges, success stories.
  4. Introductions and follow-ups after the call, with notes posted here.

Coming up

Around the table

Veterans of the roundtable

Thank you to the participants whose experience and candor make every session worthwhile. A few of the regulars you will meet:

KK
Keri KennedyEnovation Brands
SM
Sherman MohrShared Spirits Marketing
SG
Stephen GouldGolden Moon Distillery
AJ
Attilla JooPhoenix Packaging
LA
Lorenzo AlvaradoThe Whiskey Store
TH
Tony HaberQvivo Brands
TA
Tony Abou-GanimThe Modern Mixologist
MT
Mark TaliancichHappy Raptor
HN
Harley NorwoodDented Brick Distillery
RR
Robin RobinsonThe Complete Whiskey Course
SC
Steve CormanVena's Fizz House
MC
Michael ClancyLough Ree Distillery
JM
Jason MonkarshOM Spirits
CM
Charley McPhersonMiracle One Wine Company
DK
Dave KarrakerRaptor Communications
JB
Jacob BranscomeWhiting-Turner
Previous sessions

Monthly meeting notes

Summary, key takeaways, calls to action and a redacted transcript for every roundtable. Participant and company names are removed from published notes so the room can stay candid.

The archive

Roundtable recordings, 2020 to 2026

Every recorded roundtable and DRINKS TANK episode. Pick a year, or open the full playlist on YouTube.

New business starts here

Two ways to take a seat

There is no fee to join. All we ask is meaningful participation.

Register for the roundtable

One Zoom registration covers every First Friday. You'll get the join link and calendar reminders.

Register on Zoom

Join the DPN list

Get monthly reminders, session notes and invitations. Members can also endorse colleagues, who are invited automatically.

Join the list

Questions? Text (502) 754-3480 or call (678) 578-7204 · Book a call with Michael

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