Futures Forecast
The Distilled Spirits Council of the United States Annual Impact report released in February 2024 finds that spirits continued to grow over beer and wine categories.
Although framing 2023 as a “reset” year with low revenue gains over 2022, the driving force in the RTD segment is in spirits-based products.
The Distilled Spirits Council of the United States Annual Impact Report released in February 2024 pointed to the continued growth of spirits for the 13th consecutive year, driven by premiumization in the American whiskey category–led by Bourbon, as well as tequila, ready to drink and the roaring return of the on-premise business.
You don’t need to appreciate bourbon to profit from
Bourbon Appreciation
(but it adds to the enjoyment!)
A significantly increased potential return
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Who has invested in the Bourbon Bond Fund?
I personally think this is a good way to slightly move away from the stock market and into an investment which is recession proof. In fact, if the economy turns south more bourbon will be consumed! It is also an avenue to move assets forward. As I am seventy-seven it is comforting to know the future is more secure for my family.
Now, I need a drink!
I’m a producer myself. So I know that this makes sense for the industry. I am investing in this to generate a good return, while helping to fund a financing solution that will help a lot of smaller distillers satisfy the demand for good aged whiskeys under their local brands.
I know that there is increasing demand for dependable, consistent supply of good aged bourbons, and it’s been tough for smaller brands to lock in future supply. I know because I am VP of Sales of for one of them, and since I don’t own the company, I can’t take advantage of the appreciating value of the aged whiskeys I sell as they reach their mature potential. Now I can!
I am a long-time investor in real estate. That’s what I know. I don’t know spirits or bourbon. I prefer to invest in wines to stock my cellar! But when I saw this, I was intrigued and asked a lot of questions, and then asked a colleague who I served with on a bank board who is a skilled investor if this was worth investing in. He said, “I think it is.” So I am in and trusting that this is just the beginning.