by Michael Shoer | April 2, 2019 | Blog, Business Development, Wholesale | 0 Comments

Helping new distillers accelerate profitability. This is a unique wholesale bulk barreled spirits program offered exclusively to accelerate success for new distilleries and others who seek to monetize the increasing market value of barrel-aged spirits, like Bourbon.

by Michael Shoer | March 27, 2019 | Blog, Brand Acceleration | 0 Comments

This may be the most significant marketing innovation of late and one that should forever change how you plan and execute brand activations. It’s big data driven, precision mobile marketing that will fit into your budget.

by Michael Shoer | February 11, 2019 | Blog, Brand Acceleration | 1 Comment

Most brands today covet exposure on social media and on reality TV. But sometimes, the brand story can "go South." That's literally what happened to one premium bourbon brand. That's where Victory Spirits comes in.   A few days ago, we began writing the next chapter...

by Michael Shoer | December 3, 2018 | Blog | 0 Comments

We're developing a program that pairs notable local performers with local distillers, brewers and wineries that builds brand, drives traffic to increase retail sales and creates new opportunities to showcase brands at bars and restaurants with live entertainment. 1) A...

by Michael Shoer | December 3, 2018 | Blog, Brand Acceleration | 0 Comments

Our involvement in the development of Black Water Barrels is multi-faceted. We provide ongoing business development and profitability advisory; We provide outsourced marketing strategy, creative and customer relationship development; We produce content for...

by Michael Shoer | December 1, 2018 | Blog, Brand Acceleration | 0 Comments

Our approach to marketing is about finding ways to gain mind share and thus, market share for your brand and your products.  We're digital by nature,  creative by design and approach each client challenge with open ears, open eyes and a thirst for wowing...

by Michael Shoer | June 1, 2018 | Blog | 0 Comments

In the course of exploring the craft industry, we run into a lot of fun and fascinating people and brand names.  Scofflaw is one of those words that have been adopted as a brand.   Do you know where this word first came to be associated with adult...

by Michael Shoer | February 6, 2018 | Blog, Brand Acceleration | 0 Comments

You've got a great story and a delicious product, a local distributor who believes in it and you've managed to grow to more than 1000 cases sold in your first year.   You've got it all.... except for profitability and the additional capital, you now...

by Michael Shoer | December 11, 2017 | Blog, Brand Acceleration | 0 Comments

In a word, INFLUENCE is what brands that grow must have.  And when your sales plan is designed for growth, your marketing at the most trusted and personal level is essential. This is where Sales meets Marketing today. Does your brand story and product...

by VBS | June 25, 2017 | Blog, Brand Acceleration | 0 Comments

The local craft distillery boom is just getting started. While there is no question that local is hot, and challenging big brand market share, it has also never been more challenging to get and keep top shelf space on premise and behind the bar. Esquire Magazine's...