We Help Emerging Spirits Brands Grow Successfully.

Combining national sales experience, distribution relationships and industry leadership with brand strategy, business and funding development, supported by innovative and creative marketing resources to drive sales.

How We Lead Brands All the Way to Victory

(hint: click a V)

We Can Help.

Tracking The Trends: 2019

  • More DSP’s Than Ever
  • Consumer Demand Strong
  • Increasing Risk of Failure

US Distilleries 2018

US Distilleries Closed 2018

From Mash to Market

Helping new distillers accelerate profitability. This is a unique wholesale bulk barreled spirits program offered exclusively to accelerate success for new distilleries and others who seek to monetize the increasing market value of barrel-aged spirits, like Bourbon.

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Intelligent Mobile Marketing

This may be the most significant marketing innovation of late and one that should forever change how you plan and execute brand activations. It’s big data driven, precision mobile marketing that will fit into your budget.

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Dawn of a New Day.

Most brands today covet exposure on social media and on reality TV. But sometimes, the brand story can "go South." That's literally what happened to one premium bourbon brand. That's where Victory Spirits comes in.   A few days ago, we began writing the next chapter...

Jazz Distilled

We're developing a program that pairs notable local performers with local distillers, brewers and wineries that builds brand, drives traffic to increase retail sales and creates new opportunities to showcase brands at bars and restaurants with live entertainment. 1) A...

The Oak Aging Academy

Our involvement in the development of Black Water Barrels is multi-faceted. We provide ongoing business development and profitability advisory; We provide outsourced marketing strategy, creative and customer relationship development; We produce content for...

Our way of marketing.

Our approach to marketing is about finding ways to gain mind share and thus, market share for your brand and your products.  We're digital by nature,  creative by design and approach each client challenge with open ears, open eyes and a thirst for wowing...

Rooted in Prohibition

In the course of exploring the craft industry, we run into a lot of fun and fascinating people and brand names.  Scofflaw is one of those words that have been adopted as a brand.   Do you know where this word first came to be associated with adult...

Turning Mash into Money

You've got a great story and a delicious product, a local distributor who believes in it and you've managed to grow to more than 1000 cases sold in your first year.   You've got it all.... except for profitability and the additional capital, you now...

Your Brand Depends On It

In a word, INFLUENCE is what brands that grow must have.  And when your sales plan is designed for growth, your marketing at the most trusted and personal level is essential. This is where Sales meets Marketing today. Does your brand story and product...

Expanding The Reach of Craft Brands

The local craft distillery boom is just getting started. While there is no question that local is hot, and challenging big brand market share, it has also never been more challenging to get and keep top shelf space on premise and behind the bar. Esquire Magazine's...

Jazz Distilled

A Victory Spirits marketing initiative to bring local craft together with local talent to create awareness, brand fans, new activations.   To learn more scroll down, or click here.

See how Gentry Bourbon is embracing this program