People are talking about Joe Louis Bourbon across all major social channels.  These tracking reports compare mentions, comments, shares across a competitive set.   More than Buffalo Trace, More than Four Roses, More than Rebel Yell, More than Few and More than...

The new Victory Spirits formed the IN THE SPIRIT OF DIVERSITY Advisory Board to provide client brands with ongoing access to a variety of educated outside perspectives. This initiative evolved out of our work with @joelouisbourbon which is launching their product this...

New Episodes

Financial Management is the Key to Profitability. For new and emerging brands we now offer outsourced CFO and back office accounting services.

Everyone loves a great comeback story. This is one we’re helping to make happen.

Helping new distillers accelerate profitability. This is a unique wholesale bulk barreled spirits program offered exclusively to accelerate success for new distilleries and others who seek to monetize the increasing market value of barrel-aged spirits, like Bourbon.

This may be the most significant marketing innovation of late and one that should forever change how you plan and execute brand activations. It’s big data driven, precision mobile marketing that will fit into your budget.

Most brands today covet exposure on social media and on reality TV. But sometimes, the brand story can "go South." That's literally what happened to one premium bourbon brand. That's where Victory Spirits comes in.   A few days ago, we began writing the next chapter...

We're developing a program that pairs notable local performers with local distillers, brewers and wineries that builds brand, drives traffic to increase retail sales and creates new opportunities to showcase brands at bars and restaurants with live entertainment. 1) A...