The sun is setting on the historic summer of 2025. Significant inventories of mature American whiskeys were released at prices not seen for well over a decade. Tens of thousands of barrels have been sold to small and medium brands and some investors at costs that will ensure their future profitability. There’s still a tremendous amount available, but we received word this week that the inventory released by one of the world’s largest owners of Bourbon will increase prices, effective October 1st. It will still take some time for the market to stabilize, but if you want to stock up, now is the time.
The Future is Brighter
We’re at the forefront of buying and selling. Over the past five years, we’ve brokered more than $100 million in purchases and investments.
You don’t need another rehash of why the sky isn’t falling nearly as far as it seems. Consumption trends are an opportunity for innovation by brands big and small with the ability to respond to market shifts (I’m looking at you, NO Alc, RTD, and THC)
We recently did some research to put things in perspective with a little help from CHAT GPT.
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