Unlock the Potential of Premium Spirits
Explore our advanced dashboard for comprehensive insights into mature barrel selections, offering unparalleled access to tasting notes, marketability, and profitability forecasting.
Tasting Notes
Delve into detailed tasting notes crafted from expert analysis of mash, maker, and maturity.
Predictive Finishing Outcomes
Compare how various finishing barrels can help you make it your own and create distinction.
Profitability Analysis
Data-driven REAL VALUE and Dynamic margin, finish cost, barrel yield and profitability metrics.
Marketability Insights
Gain a competitive edge with data-driven marketability assessments for your spirits portfolio.
VICTORY REAL VALUE™ or VRV™
Every barrel listed is scored on mash, maker, maturity, finish impact, price/value, climate impact, yield economics, taste factors, and strategic monetization path
View the AI video overviewing the key advantages of Barrel Lab™
Now take a look at what’s inside.
You’ll need a DSP number (Distilled Spirits Permit) or your producer partners’ DSP number to access the Barrel Lab™
Why Barrel Lab?
The idea for a better way to provide buyers with more transparent, meaningful decision-making information when deciding between barrels of aged whiskey for their brands has been years in the making. Today, with the possibilities and advancements in AI research and development, Victory Spirits Barrel Lab™ is just the beginning of what is possible.