Digital Activation is an omnichannel strategy built upon an understanding of the target customer, compelling and actionable content, and interactive and actionable content components that in our play book go beyond the core social video and sharing campaigns, to geo proximity delivery of interactive content across mobile device ad networks.
These are metrics from an interactive social story campaign delivered beyond social across mobile ad networks. The results show strong engagement with action and significant audience retention for the duration of the multi-chapter video. targeting people within proximity to a retail liquor store.
Joe Louis Bourbon Status
Joe Louis Bourbon is not currently in production, although the legacy of the relaunch deserves some recognition.
The brand was to launch in April 2020 in the Michigan market, simultaneously with the Detroit and Michigan Gold Gloves tournaments. It was then to launch in Las Vegas, with placement at Caesars properties simultaneously with the planned Wine and Spirits Wholesalers Convention. Next was the launch in Oklahoma, where the 2020 Golden Gloves national championships were to be held.
All these events were canceled, and the brand was launched using a digital-only marketing strategy, created and managed by Victory Spirits, among the first brands to do so.