Brand owner

Direct-to-consumer releases

Allocations, numbered releases and single barrels sold online through a licensed fulfillment partner.

Start the conversation Start your Path Forward

Is this you?

Who it’s for

You have limited releases that sell best to fans directly.
You want a presale to fund or pace a release.
You want margin that the three-tier path doesn't leave you.

What you get

What we bring

A licensed fulfillment partner for online sales
Storefront and presale options
Shipping compliance by state
Social marketing to drive the release

How it works

From barrel to bottle to bar

Plan the releaseSize, price, timing and the states you can ship to.
Set up the storefrontThrough the fulfillment partner, with a presale if it fits.
Bottle and shipYour co-packer delivers to the fulfillment partner.
PromoteSocial campaigns and email to your list.

Start with Path Forward

How you get access

Describe the project once. Path Forward matches you to the co-packer, compliance help and market partners your project needs, including a DSP if you don't have one.

Barrels move in bond, so a TTB-permitted DSP must receive them. Why it takes a DSP →

Have these ready

Release size and price
Target states
Existing customer list or following
Launch date

Partners involved

Who does the work

Vetted partners, matched to your project through Path Forward. Partner introductions come with Premium Access, which is $500 and credited in full to your barrel purchase.

Direct to consumerView service →Social marketingView service →ComplianceView service →Bottling & co-packView service →

Questions

Before you ask

Can you ship to every state?

No. Shipping follows state law and the fulfillment partner's licenses.

Does DtC replace distribution?

For small releases it can. Many brands run both.

Who holds the licenses?

The fulfillment partner operates under its licenses; we match you to one that fits your release.

Contact

Let’s talk about your program.

Tell us a little about it and we’ll follow up personally. Or reach us directly:

Text (502) 754-3480

Call (678) 578-7204

Or book a Zoom walkthrough

Direct-to-consumer releases

Contact me for more informationA member of our team will follow up personally. Send me Barrel Lab email updatesNew listings, price moves and market insight. Unsubscribe anytime.

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We use your details to reply and, if you ask for them, to send Barrel Lab updates. We never sell or share them.

Other scenarios

House brand for your book Private label for a chain or account Single-barrel and store-pick programs Aged liquid for a brand you own New brand, route to market Barrel owners and investors Export and import See everything we do →

Partner services are quoted by the partner on scope and are not offers or endorsements by Victory Spirits. Barrel Lab™, Barrel to Bar™, VRV™ and BIS™ are trademarks of CWI Ventures LLC d/b/a Victory Spirits Development.