Distributor / retailer programs

Single-barrel and store-pick programs

Offer your accounts barrels chosen from live inventory, each bottled as its own release.

Start the conversation Start your Path Forward

Is this you?

Who it’s for

Your retail and on-premise accounts want store picks that sell out.
You want a steady pipeline of single barrels without distillery allocations.
You want each release to carry its own story: age, proof, warehouse, barrel number.

What you get

What we bring

Barrels to choose from, with VRV™ valuation and BIS™ score on each
Bottling at barrel proof or a set proof, one barrel at a time
Label templates that carry each barrel's details
Release support: shelf talkers, social posts and tasting events

How it works

From barrel to bottle to bar

Shortlist barrelsFilter live listings by age, mash bill and proof, or ask us for a shortlist.
PickChoose barrels for each account with the listing data in hand.
BottleThe co-packer bottles each barrel as its own run with its own label details.
ReleasePoint of sale, social content and tastings to move the release.

Via a partner DSP

How you get access

You don't need your own DSP. A partner co-packer, or a Certified Barrel Lab Reseller, receives the barrels in bond and bottles them for you. You buy the finished cases.

Barrels move in bond, so a TTB-permitted DSP must receive them. Why it takes a DSP →

Have these ready

How many picks per quarter
Accounts involved
Proof preference (barrel proof or set proof)
Label approach (one template, or custom)

Partners involved

Who does the work

Vetted partners, matched to your project through Path Forward. Partner introductions come with Premium Access, which is $500 and credited in full to your barrel purchase.

Bottling & co-packView service →Creative & labelView service →ComplianceView service →ActivationsView service →Social marketingView service →Storage & custodyView service →

Questions

Before you ask

Are there rules on offering picks to retailers?

Yes. Trade-practice rules govern what a supplier or wholesaler can provide to retailers. Our compliance partners can advise on your states.

Can each barrel have its own label?

Yes. A label template with variable barrel details keeps approvals simple. Your compliance partner confirms what can change without a new COLA.

Can the barrels stay in storage until we pick?

Purchased barrels can stay in storage by quote, or move to third-party bonded storage.

Contact

Let’s talk about your program.

Tell us a little about it and we’ll follow up personally. Or reach us directly:

Text (502) 754-3480

Call (678) 578-7204

Or book a Zoom walkthrough

Single-barrel and store-pick programs

Contact me for more informationA member of our team will follow up personally. Send me Barrel Lab email updatesNew listings, price moves and market insight. Unsubscribe anytime.

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Other scenarios

House brand for your book Private label for a chain or account Aged liquid for a brand you own New brand, route to market Direct-to-consumer releases Barrel owners and investors Export and import See everything we do →

Partner services are quoted by the partner on scope and are not offers or endorsements by Victory Spirits. Barrel Lab™, Barrel to Bar™, VRV™ and BIS™ are trademarks of CWI Ventures LLC d/b/a Victory Spirits Development.