by Michael Shoer | Sep 28, 2026 | Whitepaper
The Long Way Back · A Victory Spirits Barrel Lab™ Whitepaper When Will the Glut End?When the bulk whiskey market stabilizes, and what barrel owners should do until it does. Every number sourced. No number invented. By Michael Shoer, Victory Spirits Barrel...
by Michael Shoer | Jul 20, 2026 | The Ascent--Coming of Age
Trust, but Verify the Mash Bill The mash bill is the load-bearing fact of a barrel deal — and the easiest thing in the transaction to assert and the hardest to check. That gap is where the seller has always lived. Every barrel trade rests on a claim. This is an...
by Michael Shoer | Jun 30, 2026 | The Ascent--Coming of Age
MARKET STRUCTURE · ISSUE Nº 01 The Last Opaque Market Bulk whiskey is the final great commodity inefficiency. It is about to become someone’s opportunity. Here is how a barrel of aging whiskey changes hands in 2026. A broker hears that a distillery has surplus...
by Michael Shoer | Jun 30, 2026 | The Ascent--Coming of Age
PROLOGUE -- ISSUE 00 BASE CAMP. Here is the strange fact at the center of this market: a barrel of aging whiskey, an asset that can be worth thousands of dollars and take a decade to make, still trades the way it did fifty years ago. A broker makes a call. A number...
by Michael Shoer | Apr 30, 2026 | Blog, News, Wholesale
How 21% rye became the hidden platform behind modern bourbon % Rye Bourbon Mash For most bourbon drinkers, the story starts with the label. For producers, brokers, blenders, and brand builders, it often starts with three numbers: 75 corn / 21 rye / 4 malted barley.70...
