by Michael Shoer | Aug 14, 2026 | Blog
══════════════════════════════════════════════════════════════════ PRESS KIT PAGE BLOCK Paste into a Code module (Divi) or a Custom HTML block (Gutenberg) on https://victoryspirits.com/barrel-lab-press-release081726-0800/ All styles are scoped under .vsbl-press so...
by Michael Shoer | Aug 7, 2026 | Blog, News
VICTORY SPIRITS BLOG POST — "Prices Rise: We've Witnessed the Bottom" How to use in WordPress: 1. Create a new Post. Title: Prices Rise: We've Witnessed the Bottom 2. Set Featured Image: upload prices-rise-blog-featured-1200x628.png 3. Add a "Custom HTML" block and...
by Michael Shoer | Aug 3, 2026 | The Ascent--Coming of Age
Compliance Is the Real Moat — and That Should Change The federal framework around distilled spirits is genuinely hard. That difficulty has protected incumbents for decades. But a moat that exists only because the water is muddy is not a moat worth defending. Ask why...
by Michael Shoer | Jul 20, 2026 | The Ascent--Coming of Age
Trust, but Verify the Mash Bill The mash bill is the load-bearing fact of a barrel deal — and the easiest thing in the transaction to assert and the hardest to check. That gap is where the seller has always lived. Every barrel trade rests on a claim. This is an...
by Michael Shoer | Jul 6, 2026 | The Ascent--Coming of Age
The federal excise tax is the largest line item most barrel buyers treat as fixed. It isn’t. And the money left on the table doesn’t vanish — someone collects it. There is a number attached to every proof gallon of distilled spirits that...
