by Michael Shoer | Nov 10, 2026 | Blog
Victory Spirits Barrel Lab™Every Tool in Barrel Lab™, and Who It HelpsBarrel Lab™ is no longer just a place to buy a barrel. Over the past year we have built a full working platform around the wholesale whiskey barrel: a live marketplace, the data...
by Michael Shoer | Oct 15, 2026 | Blog, News
VICTORY SPIRITS BARREL LAB™MO. 10 · OCTOBER 2026Barrel MarketTrend UpdateMARKET READ: HOLDING FLATAsking prices0%typical move, 136 groupsClearance lots−46%listings, 998 to 540Broker lists8 cutsof 52 lots, none raisedYoung MGP 2–4 yr$721–772a barrel, whatever...
by Michael Shoer | Sep 8, 2026 | The Ascent--Coming of Age
In a commodity market, individuality is a defect to be blended away. In a single barrel, individuality is the entire product. As the surplus makes the commodity cheap, the curated single barrel is how you climb back out of it. Most of this market treats a barrel as a...
by Michael Shoer | Aug 21, 2026 | The Ascent--Coming of Age
It’s easy for a marketplace to cast the broker as the villain of an opaque market. That’s lazy, and it’s wrong. Brokers built the only market there was. The question isn’t whether they had value — it’s where that value belongs as the...
by Michael Shoer | Aug 16, 2026 | Blog, News
Banner image pointed at the existing vs-banner-light-2400.png (the -v2 file was never uploaded). -->════════════════════════════════════════════════════════════════════ WORDPRESS / DIVI VERSION (NO DAWN IMAGE) — "The Dawn of a New Day" Use the dawn graphic as the post...
by Michael Shoer | Aug 14, 2026 | Blog
══════════════════════════════════════════════════════════════════ PRESS KIT PAGE BLOCK Paste into a Code module (Divi) or a Custom HTML block (Gutenberg) on https://victoryspirits.com/barrel-lab-press-release081726-0800/ All styles are scoped under .vsbl-press so...
