by Michael Shoer | Aug 21, 2026 | The Ascent--Coming of Age
It’s easy for a marketplace to cast the broker as the villain of an opaque market. That’s lazy, and it’s wrong. Brokers built the only market there was. The question isn’t whether they had value — it’s where that value belongs as the...
by Michael Shoer | Aug 16, 2026 | Blog, News
════════════════════════════════════════════════════════════════════ WORDPRESS / DIVI VERSION (NO DAWN IMAGE) — "The Dawn of a New Day" Use the dawn graphic as the post featured image, or place it above this block. The crimson rule below the banner still separates the...
by Michael Shoer | Aug 14, 2026 | Blog
══════════════════════════════════════════════════════════════════ PRESS KIT PAGE BLOCK Paste into a Code module (Divi) or a Custom HTML block (Gutenberg) on https://victoryspirits.com/barrel-lab-press-release081726-0800/ All styles are scoped under .vsbl-press so...
by Michael Shoer | Aug 7, 2026 | Blog, News
VICTORY SPIRITS BLOG POST — "Prices Rise: We've Witnessed the Bottom" How to use in WordPress: 1. Create a new Post. Title: Prices Rise: We've Witnessed the Bottom 2. Set Featured Image: upload prices-rise-blog-featured-1200x628.png 3. Add a "Custom HTML" block and...
by Michael Shoer | Aug 3, 2026 | The Ascent--Coming of Age
Compliance Is the Real Moat — and That Should Change The federal framework around distilled spirits is genuinely hard. That difficulty has protected incumbents for decades. But a moat that exists only because the water is muddy is not a moat worth defending. Ask why...
by Michael Shoer | Jul 20, 2026 | The Ascent--Coming of Age
Trust, but Verify the Mash Bill The mash bill is the load-bearing fact of a barrel deal — and the easiest thing in the transaction to assert and the hardest to check. That gap is where the seller has always lived. Every barrel trade rests on a claim. This is an...
