by Michael Shoer | Sep 28, 2026 | The Long Way Back
The Long Way Back · Part 1 of 5 The Glut Is Real. So Is the Gap.Record inventory, consumption off its peak, fills cut hard, prices at cost. The two facts everyone argues about are the same barrels seen from two different years. By Michael Shoer, Victory Spirits...
by Michael Shoer | Sep 28, 2026 | Whitepaper
The Long Way Back · A Victory Spirits Barrel Lab™ Whitepaper When Will the Glut End?When the bulk whiskey market stabilizes, and what barrel owners should do until it does. Every number sourced. No number invented. By Michael Shoer, Victory Spirits Barrel...
by Michael Shoer | Sep 8, 2026 | The Ascent--Coming of Age
In a commodity market, individuality is a defect to be blended away. In a single barrel, individuality is the entire product. As the surplus makes the commodity cheap, the curated single barrel is how you climb back out of it. Most of this market treats a barrel as a...
by Michael Shoer | Aug 21, 2026 | The Ascent--Coming of Age
It’s easy for a marketplace to cast the broker as the villain of an opaque market. That’s lazy, and it’s wrong. Brokers built the only market there was. The question isn’t whether they had value — it’s where that value belongs as the...
by Michael Shoer | Aug 16, 2026 | Blog, News
Banner image pointed at the existing vs-banner-light-2400.png (the -v2 file was never uploaded). -->════════════════════════════════════════════════════════════════════ WORDPRESS / DIVI VERSION (NO DAWN IMAGE) — "The Dawn of a New Day" Use the dawn graphic as the post...
